REPORTE DE USO DE INTERNET EN ESPAÑA

cabref

Administrador
Miembro del equipo
Amigos,

Este es un interesante resumen sobre el uso de internet en españa en el ultimo año creado por la gente de adcombo.
Es util para tener idea de como enfocar nuestras campañas de publicidad en dicho pais.

Está en ingles, pero se entiende mirando las graficas... está facil!

Aqui va:


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GENERAL FACTS ABOUT SPAIN (*2016):

The total population of Spain is 48,563,476
The number of Internet users in Spain is 37,865,104

Spain Demographics Profile:

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Spanish is the official language in Spain. Also, there are some other languages spoken in different regions of Spain (they coexist with the official one):
  • Catalan in Catalonia (4,000,000 speakers)
  • Galician in Galicia (3,000,000 speakers)
  • Euskera/Basque in the Basque Country (600,000 speakers)
  • Valencian in the Valencia Region
  • A particular variety of Catalan spoken on the Balearic Islands

THE INTERNET USAGE IN SPAIN:

As for the Internet speed in Spain, the average latency is 122 ms, the average download is 38.93 Mbps, the average upload is 13.39 Mbps, and the total speed test is 543.

The following table shows the daily Internet usage rate of online users in Spain in 2016, sorted by age group. According to this table, we can make a conclusion that people in Spain are active Internet users what can be very profitable for people working in Internet marketing. 96% of Internet users between 25 and 34 are accessing the Internet every day.

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The most used web browser in Spain is Chrome. Safari is only at the 3rd place:

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Top websites in Spain:
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Market share held by smartphone operating systems in Spain (*July 2016):

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SOCIAL MEDIA USAGE IN SPAIN:

Social media is a part and parcel of our everyday life in a modern world. And Spain is not an exception.
The most popular social media in Spain is Facebook, but there is also a local platform in Spain which is also very popular among the population and it is called Tuenti.

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As for the amount of people who have personal accounts on YouTube, there are 8,000,000 of them. 87% of the Internet users in Spain are active content sharers.

Young adults in Spain use the following media to communicate:

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Many people in Spain use social media to follow their favorite brands. Those who are interested in fashion use mostly Instagram and Facebook for this purpose. Category “Travel” is the most popular among people aged 31 and older. Facebook is also used for following leisure and culture brands (18 – 30).

All the other categories of brands followed with the help of different social media you may find in the table:
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You may also be interested in what Internet and Mobile providers are the most common in Spain. Here is the statistics:

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Top 4 main mobile providers in Spain with their own network:
Movistar (dominant operator with 65% of market)
Vodafone
Orange
Yoigo



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Seguiremos investigando para encontrar mas reportes de este tipo para los diversos paises de america...


Fuente: adcombo blog :geek:
 
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